Year-over-year, according to VideoCensus, total online video streams were up 34.8%, which amounts to a whopping 10,043,049,000 streams in May.
Everybody loves to fight about online video stats, but even if 34.8% is off by half, it’s still an impressive number. Most businesses would love a 17% increase in use of their product, but, as we know, video is different. Eyeballs don’t (yet) directly translate into revenue for most sites. Also, for every one percent increase in non-monetized views comes a similar (or greater) increase in bandwidth costs.
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